Understanding Gold Purity (Karats)
Gold purity is measured in Karats (K). Pure gold is 24K, which is too soft for intricate jewellery. Therefore, it is mixed with other metals like copper, silver, or zinc to create durable alloys.
24 Karat (24K)
99.9% Pure Gold.
It is yellowish in color and very soft. Used mainly for investment purposes (Coins/Bars), not for stone-studded jewellery.
22 Karat (22K)
91.6% Pure Gold.
Mixed with copper/silver/zinc. This is the standard for plain gold jewellery in India (chains, bangles, rings).
18 Karat (18K)
75.0% Pure Gold.
Mixed with 25% other metals. It is harder and more durable, making it the global standard for Diamond & Gemstone Jewellery.
14 Karat (14K)
58.5% Pure Gold.
Very durable and affordable. Often used for daily wear items in western countries.